Perceptions of U.S. Medical Consumers Towards Health Tourism
Since the American market is both a very large and most lucrative medical and pharmaceutical market its perceptions and focus group summaries in regards to medical tourism are a very valid area of medical tourism marketing. To a great degree this market has not been penetrated to the greatest degree and a fair amount of conservatism is still held in place.
In a recent study fourty percent of Americans would consider traveling abroad for medical treatment if the general cost perception was 45 % of that of similar American medical care. In particular surgical treatments such as hip replacements were quoted. The area of need and concern seems to be greatest in the cost containment area , not as much as in obtaining faster access to therapies. Wait times in the U.S. medical and medical procedures market do not seem to be the focus at present.
In the upcoming presidential election , the issue of healthcare and affordability of health care seems to be a major campaign issues and of focus.
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