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Being the President of Stackpole & Associates, Irving Stackpole will give a presentation entitled “Motivating the High End Market:Attracting the Most Profitable International Patients” on the 5th of May 2010 at the European Medical Travel Conference in Venice, Italy.

Medical strategies are different from marketing campaigns. Medical Strategies are use to catch the attention of numerous medical tourist that needs complicated medication while marketing campaigns are intended for casual international health and wellness traveler.

The psychological profiles of international patients seeking medical procedures that are complex require marketing plans featuring competent, confidence building messages rather than the “fun in the sun” campaigns designed for medical travelers seeking low acuity treatments. Understanding the different between these two market segments is vital to achieving success in the medical tourism industry.

There are differences in motivational factors among individuals having an orthopedic or cardiac procedure compare to someone having a minor cosmetic on dental medication. Understanding their differences is essential for marketing campaign creations that will catch the attention of numerous health travelers.

More and more countries are now placing vast priority on medical tourism as their identify the importance to the industry. Competition on attracting international patients that needs serious medical treatment is

As more and more countries identify medical tourism as a national priority, competition for international patients who require complex care are a ripe target in that they purchase high cost, high margin medical care as well as staying in country for an extended period of time. These types of international visitors are a substantial value added to the local economy and are going to be the focus of more and better targeted marketing efforts, Marketing tips and other helpful hints will be provided as part of Mr. Stackpole’s presentation to help organizations secure the types of clients they seek.

Established in 1991, Stackpole & Associates provides marketing, market research, and business development solutions for providers, consumers, and customers in healthcare, senior living and human services. For the medical tourism industry, Stackpole & Associates can help businesses identify prospective clients globally with a focus on the US, UK and Canada, and then ensure that the products and services offered to those customers carry the right message in the right way. The company is an active member of the Medical Tourism Association.

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Medical tourism is a rapidly growing industry. Long NHS waiting lists and expensive private care have meant that 2.65 million Britons have recently been or are planning to go abroad for medical procedures.
Gone are the days when going overseas for a medical procedure meant solely cut-price cosmetic surgery and a recovery in the sun. Now patients are opting to go abroad for cheaper deals on hip replacements, dentistry and infertility treatment.

Not that it is without controversy – a recent report in The Lancet warned that antibiotics’ days were numbered because of global travel and medical tourism.
According to currency broker Currencies.co.uk, one in 20 people have recently had a medical or dental procedure outside Britain – or are planning one. Sterling’s strength against eastern European currencies and NHS cutbacks have meant countries such as Bulgaria, Poland and the Czech Republic have seen increasing numbers of medical tourists.
With spending cuts expected to hit the NHS, more people might be tempted to look overseas. So how do you ensure that you save without risking your health?
A spokesman for the British Medical Association (BMA) said thorough research was essential before any patient considered going abroad for treatment.
“It is extremely important that patients consult their GP for advice. Patients should also investigate all aspects of their proposed treatment. This must include the health and safety standards of the facilities and the potential impact of long-distance travel on their recovery from all forms of medication or surgery abroad,” he said.
There are several ways to check the standard of care. Dr Edward Watson, a former accident and emergency doctor, said there was no global regulatory body for medical travel, but there is a universal body for accreditation – ISQua (the International Society for Quality in Health Care). Dr Watson set up Medtral New Zealand for Americans looking for more affordable treatment.
“ISQua has members in 70 countries, including Canada, the UK, Ireland, New Zealand, Australia and South Africa, as well as Japan and Taiwan,” he said.
”You should also check your surgeon’s training, patient testimonials and published ‘adverse event rates’. You have to be careful with these as they are not independently verified and some hospitals we find do lie. Also, some hospitals talk about their overall adverse event rate. If they do thousands of eye operations and endoscopies then their overall event rate is very low compared to a hospital that does a lot of complex surgery.”
There are also international hospital accreditation programmes. The Joint Commission International (JCI) accredits hospitals, while QHA Trent, a British company, accredits and provides consultancy services for hospitals and clinics globally.
Many hospitals in India and other parts of Asia will have doctors who trained in Britain or America. Not only are their qualifications easier to verify, but they are more likely to speak good English. Check the level of English spoken at the hospital or aftercare facility – communicating with nurses can be paramount.
As well as cosmetic and elective surgery, it is increasingly common for patients to go abroad for addiction therapy, obesity treatment, fertility treatment and hair transplants.
According to figures based on the Medical Tourism Survey on behalf of Treatment Abroad, 43pc of British patients travelled abroad for dental treatments, 29pc for cosmetic surgery and 28pc for other items such as orthopaedic surgery and infertility treatment.
With dentistry, although you can save £170 having a crown in Spain (36pc cheaper than in Britain), it will cost you £33 more to have a dental X?ray, which you will need before and after treatment. This loss can be recouped when considering the cost of an oral examination and consultation – £45 in Britain but free in Spain.
It is also vital that you ensure that any aftercare you require is included in the package, or that you have made arrangements for yourself. The BMA considers this to be as important as the treatment itself. “Patients should guarantee that their treatment includes clear provisions, agreed with their overseas clinicians, for follow-up care after any medical procedures,” it said.
Booking through an agent or operator will mean that you can negotiate all-inclusive packages. Although more expensive, you are more likely to receive a higher quality of care before, during and after a procedure.
TreatmentAbroad.com provides information for patients about clinics, hospitals and specialists worldwide that are attracting medical tourists. Keith Pollard, director of Treatment Abroad, said you should think about how much time you will need for rehabilitation and whether you wish to have a friend or partner support you.
He advised patients to ask operators for a breakdown of costs and to provide them with as much detail as possible about your needs, including medical history, dietary requirements and allergies. Mr Pollard warned that many patients made the mistake of thinking their annual travel insurance policy would cover elective surgery abroad – just because it covers an accidental occurrence that leads to them requiring medical treatment.
Jennifer Thomas, from Direct Line Insurance, added: “Our policies do not provide cover for medical costs if a patient has elected to go abroad for treatment. This includes any costs relating to complications arising from the elected surgery. The main purpose of the cover in our policies is for emergency medical situations arising from accidental occurrences.
“However, should a customer choose to take a holiday for rest and recuperation after the elected surgery, and they have an unrelated accident or illness, cover is provided. Cover would also be provided in the event of accident and illness in the days leading up to the elected treatment but not while directly on the way to the hospital or clinic.”
Patients should opt for a specialist ”enhanced medical” insurance policy such as those provided by Seven Corners (www.seven corners.com), Health Traveller (www.health traveller.co.uk), P J Hayman (www.freespirittravelfor treatment.com) and Angelis (www.angelisgroup.com)
Medical tourism will continue to be on people’s agenda in time of economic hardship and NHS cuts, but anyone considering treatment overseas needs to consider it very carefully: it is a step into the unknown.

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According to reports voiced at a recent Tourism Authority of Thailand (TAT) seminar in Qatar Thailand currently holds a 38% stake in the world’s medical tourism market, the largest of any country in the globe.

Qatar, the 5th of October 2010: Dr. Surapong Ambhanwong (Phayathai Hospital Chief Medical & International Business Officer) explained that the passage of international patients was currently producing an estimated 920,000 travellers to the Kingdom of Thailand annually, making it the number one destination for medical tourists.

Speaking at the inaugural Medical Health and Wellness Roadshow in Doha, Qatar, Dr. Ambhanwong explained that the scope of procedures being undertaken in Thailand was wide, covering areas such as plastic surgery, joint replacement, cancer treatment, open heart surgery and dental care.

“Many also visit Thailand to seek professional advice for a better quality of life, through Thailand’s many alternative medical centres and hospitals, to help control and reduce the threat of diabetes, cholesterol, obesity and blood pressure,” he said.

The roadshow, organised in conjunction with the TAT, was aimed at promoting Thailand’s expertise and specialisation in providing cutting-edge medical care throughout the world and in particular focusing on the Gulf States.

The initiative will see representatives from Thailand’s leading hospitals and wellness centers visit the Middle East to meet directly with industry professionals and medical travel consultants as well as regional government administrators.

Present at the roadshow, TAT director Pramoth Supyen revealed that Middle Eastern travel to Thailand was constantly on the rise, whether seeking medical care or leisure travel. He stated that the TAT was now focusing its aims on further promoting tourism in the region based on the success of initial cooperation with region governments.

“Thailand proves an attractive option as a medical destination due to the country’s well established industry to provide high quality, cost effective treatment of international standards,” he said “the medical industry has proven itself with the added advantage of providing far superior nursing care, as well as the unique Thai approach and attention to personal care”.

source:

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As Congress wrangles to craft meaningful health care reform to deliver to President Obama by mid-summer, consensus has emerged on three fronts: reform is no longer an option, the economy is inextricably linked to reducing the cost of health care, and whatever form the overhaul takes will require years, perhaps decades, to implement and fund.

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BANGKOK – Many think Bangkok’s Bumrungrad Hospital invented medical tourism, but medical tourism didn’t invent Bumrungrad. The 1997-98 Asian economic crisis put Bumrungrad’s finances on the critical list and prompted its turn from local to international patients. Now the current recession has given Bumrungrad an opportunity to shore up the local foundation for its international business.

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The Indian Government recently announced tourist visa on arrival for citizens of five countries – Japan, New Zealand and Singapore, in an effort to promote tourism.

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Edison, USA, February 16, 2010 —International Wellness and Healthcare Travel Association (IWHTA) president Mr. Naresh Jadeja, an expert on medical tourism trends and patient’s perspective is to address at a Singapore Health Ministry supported ‘International Medical Tourism and Travel 2010’ conference.

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Medical Tourism City, the Largest Social Network in Medical Tourism and for Global Healthcare, announces that it has over 800 members from over 40 countries actively participating.

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Medical Tourism or “Medtravel” can mean many different things depending on the perspective of the viewer. To most it means being able to afford or be in a shorter Que for a medical procedure or treatment that the patient may not of been able to obtain otherwise or by other means.

However from the viewpoint of those providing the service it may be a very different matter and see it in a different light. It may be a glamor job for them – away from more mundane work and toiling “in the fields”. In India it may mean a quick escape from the clutches and restraints of the caste system , the opportunities of which simply were not available in any manner or means to their parents and certainly not their grandparents. Not to say in any manner that this is wrong. If the service is provided – as described and at standards promised and agreed and within acceptability ratings as compared to medical treatment “back home”, then all is ok.

Take for example the description below of a medical travel facility in the eyes of the local providers. You might think that the patients are simply going on one big vacation or holiday regardless of the severity or seriousness of their illness and extent of treatment.

In the southwest section of India you’ll find the state of Kerala. The area has long been known as the “God’s own country” and it is famous amongst locals and tourists for a variety of reasons. Some enjoy the backwaters and others the beaches. Those interested in Ayurveda and other forms of health care, however, will be incredibly interested in the medical tourism industry that continues to grow in Kerala.

What is Medical Tourism?

The term “medical tourism” isn’t as luxurious as you might at first believe. While some people associate tourism with “vacations” and “trips” the term actually applies to individuals who travel to foreign countries to obtain health care that is either not available or unaffordable in their own country.

There are several different reasons to use medical tourism in order to obtain health care. Some people, especially celebrities, prefer to have cosmetic surgeries done far from home because they want to be out of the public spotlight while they recover. In other case, some patients may find alternative treatments being utilized in other countries that are not available in their home country. In many cases, the main reason for participating in medical tourism is cost.

Individuals have traveled across international borders for joint replacement, dental work, psychological care, and even hospice treatments. Just about every area of the medical profession welcomes medical tourism in some country. Today there are approximately 50 countries around the globe who participate in medical tourism.

The Risks Associated with Medical Tourism

Those who decide to participate in medical tourism are taking quite a few risks. It is important to realize that the culture in every country is different. The natural immunity you have built up towards diseases in your home country may not protect you from foreign diseases in the place you visit. You’re opening yourself up to infection not only from your procedure, but from amoebic dysentery, paratyphoid, tuberculosis, HIV, and even hepatitis.

One of the reasons people flock towards medical tourism is because the costs associated with care in other countries are often much less than the cost of care in their own homes. For example, the cost of healthcare in the United States is so expensive because it is heavily regulated by government agencies who are concerned with quality control. If the doctor makes a mistake in a foreign country you may have no recourse and, even if you did sue, the doctor is not very likely to pay you.

Ethical issues may arise as well. In some countries, such as Thailand, doctors are so focused on foreign travelers (who pay more) that they have less time for local Thai patients who urgently need their care.

Medical Tourism in Kerala

The Indian state of Kerala focuses on Ayurveda as its traditional medicinal system and is heavily promoted as a medical tourism destination because of these classical treatments. That’s not to say that Kerala is solely focused on Ayurveda, though. The state prides itself on having highly trained doctors from all areas of the medical profession and is believed to have some of the finest medical facilities in the world.

Indian doctors have gained recognition around the world. They’re known for being very skilled and caring and several of the finest Indian doctors return to India after touring and training abroad. The Indian medical system also includes world-class pre- and post-operative care – meaning you won’t be rushed out of your hospital bed because of corporate or bureaucratic red tape.

The types of medical care available in Kerala include:

Ayurveda

Cardiac

Dental

Transplant Surgery

Ophthalmology

Orthopedic

Neurosurgery

Fertility Treatment

General Surgery, and

Other alternative practices (naturopathy, Siddha, etc)

Kerala is popular amongst medical tourists for a number of reasons. Aside from providing high-quality medical care for low prices, the area is relatively easy to access and boasts a temperate climate year round. Visitors will be able to communicate easily with their doctors and the public and will have the finest amenities available, both in the hospital and in their hotels.

http://blog.ratestogo.com/medical-tourism-kerala/

Medical tourism is, of course, not something that should be taken lightly – whether you plan to travel to Kerala or some other country. Make sure you conduct thorough research before deciding to take a trip overseas for a procedure you could have had done back home. Do the benefits outweigh the risks?

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